The MissionModernise a historic brand without losing its essence, aligning its creative output with the standards of top-tier esports.
My RoleAs a key decision-maker within the club, I led:
- 01
Creative Direction
Oversaw the visual identity from social media to official broadcast assets.
- 02
Brand Evolution
Adapted the Wizards legacy to contemporary design and digital formats.
- 03
Strategic Oversight
Guided growth, partnership activations and competitive positioning.
The ResultA cohesive brand presence that honoured the club’s history while positioning it as a modern professional esports contender.