Madrid Premiere Week
A premier cinematic showcase in Spain where glamour, industry and storytelling meet. As Creative Director, I shaped its visual narrative across three editions.
The MissionCreate a visual identity that felt sophisticated and accessible, working from Gran Vía red carpets to a high-impact digital presence.
My RoleI designed the creative coherence of the festival across three pillars:
- 01
Creative Direction
Developed the core visual concept for each edition.
- 02
Large-Scale Design
Directed environmental graphics, red carpets, banners and theatre signage.
- 03
Multichannel Strategy
Coordinated one visual language across digital, editorial and broadcast assets.
The ResultA cohesive, high-end brand experience that elevated the festival and supported national and international premieres for three consecutive years.