Mastercard MIF 2025

I led the creative direction for Mastercard Iberia’s most influential regional summits, transforming corporate gatherings into high-tech, immersive journeys for the European financial sector.

The MissionThe goal was to redefine the summit experience through a multi-phase production that blended AI, cybersecurity and fintech with a high-impact, sensory-driven narrative.

My RoleI directed the creative and strategic vision across three areas:

  • 01

    Creative Direction

    Developed ‘Racing Towards the Future’, featuring the official McLaren MCL39 F1 car as the centrepiece.

  • 02

    Experiential Production

    Shaped an immersive stage with ultra-wide screens and motion simulators.

  • 03

    International Branding

    Maintained a premium identity across every touchpoint for Mastercard Iberia and Europe.

The ResultA new benchmark for Mastercard’s institutional events, blending prestige with cutting-edge technology to engage top-tier executives.

Working on something?

Find me at latio

Creativity, 3D spaces and motion graphics for experiential marketing. My Madrid studio — directly with you, no middlemen.

latio.io
alv.rranz@gmail.comLinkedInInstagram